The Institute for Optimum Balancing : Resources

Lee Gerdes, the founder and CEO of Brain State Technologies, has a new video about BST, how it works, and some of the benefits you can expect.

Click here to view this presentation.

On Veteran's Day, November 11, 2007, Sue was interviewed on KPHO Channel 5 in Phoenix regarding her work helping a returning Veteran from the War in
Iraq using Brain State Conditioning TM to significantly lessen his Post Traumatic Stress and benefit many areas of his life. Quoting the Veteran, Frank Estada: "This gave me my life back!"

Sue did an interview on Achieve Radio with Sherry Anshara. The date was
Febuary 21st of this year and Sue spoke along with her son Sean about why she got into Brain State Technologies and started Optimum Balancing.

Click here to hear Sue's interview

ConsciousMedia Network did a great interview with Lee where he talked about
the software and successes using it.

Click Here to see the video

ConsciousMedia Net has also released a long version of the Lee Gerdes video
above. This version is 42 minutes long, but is well worth viewing.

Click here to see the latest video
Choose interview #1

On Thursday, May 3rd Sue had a complete news article written about her
business in the Gilbert Republic Business Journal section:

Biofeedback technology used to balance the brain

What does this business offer?
A proven technology. It is safe and confidential for improved personal, physical and mental performance. Clients realize improved physical performance; mental performance at work, in their studies and general areas of concentration; huge stress reduction and enhances calmness; and offers numerous other benefits.
It changes or reduces unwanted behaviors and addictions like smoking, ,drugs and alcohol. This method is non-invasive, drug-free and easy and relaxing to accomplish. It is a specialized type of biofeedback that cannot be compared to any other process. It is a unique, safe and cutting edge technology with no negative side affects.

What has worked better than you anticipated?
Word of mouth. Clients are advocates telling friends and family of their
improved feelings, calm state and many other benefits. Others also notice beneficial behavioral changes in their friends and family who have experienced this technology - and are saying "I want what they have". What didn't work
when you started? Advertisement Because this technology is so different and more experiential. It is truly a business that grows more from word of mouth.

What is your biggest daily challenge?
Being a solo-preneur, my biggest challenge is to work both in and on my business. I must meet the needs and surpass the expectations of my clients
as well as network and promote my business.

What you wish you'd known before you started?
I had another business before this so I knew what I needed to do to start a business and, most importantly, I had all the trusted resources at my fingertips. That truly made opening my doors less stressful. Is the business a franchise or one of a kind? Brain State Technologies, the developers of this specialized service, has a limited number of licensees and I am one of the few.

What makes the business unique?
We provide a service that no others do. It is state-of-the-art biofeedback that
is so completely different and it can't be compared to any other. Most clients notice significant benefits after their first session. This technology broke my son's crystal meth addiction after one ses- sion. That was over a year and a
half ago and he is still drug, alcohol and smoke free. He got his life back and
is a happy, healthy; empowered human being, living a better life.

Why should customers choose you?
Clients find immediate benefits from individualized brain balancing technology, which cannot be found anywhere else. There are only five offices in the Phoenix area offering this technology. Each client has a personal assessment performed and the individualize protocols are then performed for that particular client to achieve the outcomes desired. Each appointment is designed to develop a deeper level of benefit for the individual and progress is recorded at each visit. The amazing part of this technology is that the brain actually balances itself in areas you might not even realize until later.

What are the goals for the business?
Provide the technology and service to as many people as possible. Empower clients to improve their health and well being for a better life - with this powerful technology.

Why is the business in Gilbert?
It's been my home, since 1987.

"Do not dwell on the past, do not dream of the future, concentrate the mind on the present moment" -Buddha